Hi, there
Cas Cloots is a designer working across digital and graphic design with a passion for photography and motion
Available for freelance ⟶ hello@cascloots.com
↓ E-commerce ↓
Sachi — Outdoor experience for people through an innovative product offering of outdoor furniture.
PROJECT: Crafting e-commerce and digital identity
ROLE: UI/UX Designer
DEMO: In development
2021 - At Sachi design is the fundamental pillar of their strategy to deliver the perfect balance of superior technology, quality and aesthetics. Incorporating this meticulous balance fusing bold geometric shapes with high functionality and user-friendliness so that people can continue enjoying the outdoors.
↓ Branding and Web design ↓
PlayAR — Full service AR studio that creates AR campaigns for agencies, media and brands.
PROJECT: Creating identity and website
that reflects new values
ROLE: Brand and Digital Designer
DEMO: N/A
2022 - Bringing brand awareness through fun and low threshold ways for people to identify with. Communicating their experience in a natural way on Instagram, Facebook, and Snapchat. Instantly shareable with friends and with highly measurable results from idea to reality.
↓ Product design ↓
Oqton — Cloud-based manufacturing operating system that automates end-to-end workflows across & beyond the production floor.
PROJECT: Updating and maintaining design system
ROLE: Digital Product Designer
DEMO: Visit Oqton.com
2022 - Unique cloud-based and AI-enabled Manufacturing Operating System for accelerating deployment and automation of digital manufacturing in production environments to improve efficiencies and reduce cost.
↓ E-commerce ↓
TVH — Global player in the field of parts and accessories for industrial, construction and agricultural machinery.
PROJECT: Building UI system from brand identity
ROLE: Digital Designer
DEMO: View complete case
2021 - Parts specialist TVH is a global player in the field of parts and accessories for forklifts, industrial vehicles, construction and agricultural machinery. With more than 4,500 employees, TVH operates in every corner of the world and turned over a turnover of 1.15 billion euros in 2020.
↓ Branding ↓
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PROJECT: Creating new brand identity
and applying to products
ROLE: Graphic Designer
DEMO: N/A
2021 - Maecenas pellentesque consequat, diam nisl nunc, viverra. Risus sed consequat cursus et volutpat ut tortor purus dolor. Enim et proin elit fusce. Elit pellentesque leo sociis laoreet cursus ut.
↓ Motion and Visual design ↓
Personal Projects — Improving skills by recreating and experimenting with new techniques and ideas.
PROJECT: Discovering new techniques and styles
ROLE: Designer
DEMO: N/A
Present - Design trends are constantly changing. Being able to keep up with it and implement them is an important talent to have and sometimes hard to maintain. That's why I study and dissect them in order to improve my own skills and implement in future projects.
I’m constantly curious, investigating what makes other designers good, visit museums, collect things that inspire me and recreating styles and trends.